East County Magazine
Shop Local! Check directories at these merchant groups to find local stores in city centers and small towns:
- Alpine Chamber of Commerce
- Borrego Springs Chamber of Commerce
- Downtown El Cajon
- Escondido Chamber of Commerce
- Lakeside Chamber of Commerce
- Julian Chamber of Commerce
- La Mesa Chamber of Commerce
- La Mesa Village Association
- Poway Chamber of Commerce
- Ramona Chamber of Commerce
- San Diego East County Regional Chamber
- Santee Chamber of Commerce
- Ramona Chamber of Commerce
November 20, 2025 (La Mesa) – In today’s tight economy, with many people struggling financially, one of the best ways to stretch your dollars is by shopping at thrift stores. At Goodwill, you will find deep discounts on second-hand clothing and accessories such as shoes, handbags and backpacks—from wardrobe basics to stylish outfits.
November 20, 2025 (La Mesa) — The front window at Sara’s Selections in La Mesa proclaims ,”There are always flowers for those who want to see them.” The clothing boutique is filled with floral motifs, feminine touches and empowering quotes for women. The store sells chic Bohemian- styled fashions with a modern touch on classic pieces. The family business is run by Sara Marzec and her daughter, Kasandra Marzec.
November 18, 2025 (La Mesa)– For 43 years, Act II has been a thriving and successful boutique offering women’s resale fashion in La Mesa’s downtown village. It is a trendy store started from a family business in 1982 by Dolores Buller and her daughter Deanne Ross, who still owns the store. Act II focuses on stylish female fashion with the hope of helping others dress well, feel good and maintain a budget-friendly experience.
November 13, 2025 (La Mesa) – If you’re looking for men’s and women’s vintage and contemporary fashions, you’ll find a treasure trove of resale clothing and accessories at The Vault. Run by Michelle La Bruno, The Vault is located at the corner of Lemon Avenue and Nebo Drive in La Mesa’s downtown village, tucked behind the train locomotive museum in the storefront formerly occupied by Unique Boutique.
November 11, 2025 (El Cajon) — Parkway Plaza will light up the night with its beloved Tree Lighting Ceremony(link is external) and Santa’s Arrival to kick off the holidays on Friday, November 21, followed by a series of events and activities through the holiday season. For the main event, a mischievous green Christmas thief will join Santa to light up the Parkway Plaza Christmas Tree and mark the start of the holiday season, followed by photo opportunities at the tree with the Grinch and visits with Santa, so make sure to bring a wish list.
